Bring Me the Question That’s Keeping You Up at Night

Here are just a few of the questions people bring to a Power Session. If yours is on this list, or anywhere close to it, that’s exactly what we’ll work on together.

Getting More Customers

“People are visiting my site, so why aren’t they buying?”
Most of the time it isn't the site at all! Your offer is speaking to what your visitors need, and people buy wants, not needs. We find what your buyer really wants and how to say it so they reach for their wallet.

“Where should my marketing money go right now?”
Nowhere new until we know what the real problem is, because spending more on the wrong strategy simply gets you the same result faster, and a lot more expensively! We find the one place your money will actually come back to you.

“Why did what worked last year suddenly stop working?”
Usually your market moved on and your message stayed right where it was, so what your customers cared about a year ago isn't what's keeping them up at night today. We find what changed and what you need to be saying now.

Your Offer and Your Pricing

“Am I charging too little, or is my offer simply not clear?”
In fact, it's often both, and one causes the other. When people can't see what they're getting, every price looks too high, so you keep cutting it! We make the offer clear first, and then the right price becomes obvious.

“Should I launch something new, or fix what I already have?”
Almost always fix first, because a new product built on the same strategy problem will run into the same wall, only now you've paid to build it twice. We find what's holding back what you already have.

“How do I raise my prices without losing my best customers?”
Your best customers stay because of what you do for them, and they're rarely the ones who leave over a fair increase. Now, how you raise it matters a lot more than how much you raise it. We work out how much, when, and exactly what to say to them.

Your Message

“Why isn’t my marketing connecting with anyone?”
Because it's talking about you, and your customer is thinking about themselves. That sounds harsh, but it's one of the most common gremlins I find! We turn your message around so the right people feel like you're reading their mind.

“What do I actually say to the people I want to reach?”
You say what they're already thinking but haven't said out loud. That's where listening comes in, and listening is my super-power! You'll leave knowing the words your buyers use and how to use them back.

AI and Technology

“Which AI tools are worth my time, and which are just a distraction?”
Most of them are a distraction until your strategy is clear, because AI is simply a faster way to do what you're already doing, so if the plan is off, it gets you to the wrong place faster! We sort out the plan, then pick the one or two tools that actually help.

“Do I really need a new website or funnel, or is something else broken?”
Something else is usually broken, and a new site with the same message gets the same results, which can cost you thousands to find out. We find what's really broken before you spend a dime on rebuilding.

When You’re Stuck

“I’ve tried everything. What am I missing?”
That's the clue right there! When you've tried everything, you've been fixing tactics one after another, and the strategy underneath never got looked at. From the outside, it usually jumps out within minutes.

“Should I keep pushing, change direction, or walk away?”
That's a hard call to make from the inside, and you shouldn't have to make it alone. Before you walk away from anything, let's find out whether the problem is the business or the strategy. Very often it's the strategy, and that can be fixed.

​Don’t see your exact question? Bring it anyway! Remember, the real problem is very rarely the one you walk in with, and finding it is exactly what we do together.